PREAPOCALYPSE

Privacy Policy

Effective Date: May 3, 2026

This Privacy Policy describes how The Future Wilds, LLC ("Company," "we," "us," or "our"), operator of the PREApocalypse website at preapocalypse.co (the "Site"), collects, uses, stores, and shares information about you when you visit the Site or make a purchase. By using the Site, you agree to the practices described in this policy.

Our Site is hosted on Shopify Inc. Shopify provides us with the online e-commerce platform that allows us to sell our products to you. Your data may be stored through Shopify's data storage, databases, and general Shopify applications. Shopify stores your data on a secure server behind a firewall.

1. Information We Collect

We collect information you provide directly to us and information collected automatically when you use the Site.

Information you provide: When you place an order or create an account, we collect your name, email address, billing address, shipping address, phone number, and payment information. Payment card details are processed by Shopify's payment infrastructure and are not stored on our servers. When you contact us, we collect the contents of your communications.

Information collected automatically: When you visit the Site, we automatically collect certain information about your device and browsing activity, including your IP address, browser type, operating system, referring URLs, pages viewed, and the date and time of your visit. This information is collected through cookies, pixel tags, and similar tracking technologies.

Information from third parties: We may receive information about you from third-party services such as payment processors, shipping carriers, and analytics providers.

2. How We Use Your Information

We use the information we collect to: process and fulfill your orders; send order confirmations, shipping notifications, and customer service communications; respond to your inquiries and support requests; send marketing communications where you have opted in; improve and optimize the Site and our product offerings; detect and prevent fraud and unauthorized access; comply with legal obligations; and enforce our Terms of Service.

We do not sell your personal information to third parties.

3. Sharing Your Information

We share your information only as necessary to operate our business and as described below.

Service providers: We share your information with third-party vendors who assist us in operating the Site and fulfilling orders, including Shopify (e-commerce platform), payment processors, shipping carriers, and email service providers. These parties are contractually obligated to use your information only as directed by us and in accordance with this policy.

Legal requirements: We may disclose your information if required to do so by law or in response to valid requests from public authorities, including to meet national security or law enforcement requirements.

Business transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent notice on the Site of any change in ownership or uses of your personal information.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate the Site, remember your preferences, analyze Site traffic, and deliver targeted advertising. Cookies are small data files placed on your device when you visit the Site.

Essential cookies are necessary for the Site to function and cannot be disabled. Analytics cookies help us understand how visitors interact with the Site. Marketing cookies are used to deliver relevant advertisements on and off the Site.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Site. You may also opt out of interest-based advertising by visiting the Digital Advertising Alliance opt-out page at optout.aboutads.info.

5. Email Marketing

If you opt in to receive marketing emails, we may send you promotional communications about new products, special offers, and other updates. You can unsubscribe at any time by clicking the unsubscribe link in any marketing email or by contacting us directly. Transactional emails related to your orders are not affected by marketing opt-outs.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including to comply with legal, accounting, and reporting obligations. Order information is typically retained for a minimum of seven years for tax and accounting purposes. When we no longer need your information, we will delete or anonymize it.

7. Data Security

We implement reasonable technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. Our Site is hosted on Shopify, which maintains industry-standard security practices including SSL/TLS encryption for data in transit. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

8. International Data Transfers

We operate globally and your information may be transferred to and processed in countries other than your country of residence, including the United States, where our servers are located. These countries may have different data protection laws than your country. By using the Site, you consent to the transfer of your information to these countries.

If you are located in the European Economic Area, United Kingdom, or Switzerland, please note that we transfer your personal data to the United States and other countries that may not provide the same level of data protection as your home country. We rely on standard contractual clauses and other appropriate safeguards for such transfers.

9. Your Rights

Depending on where you are located, you may have certain rights regarding your personal information, including the right to access, correct, or delete your personal data; the right to restrict or object to our processing of your data; the right to data portability; and the right to withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us through the contact page on the Site. We will respond to your request within a reasonable timeframe and in accordance with applicable law. We may need to verify your identity before processing your request.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it is used, the right to delete your personal information, and the right to opt out of the sale of your personal information. We do not sell personal information as defined under the CCPA.

10. Children's Privacy

The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we have inadvertently collected information from a child under 13, please contact us immediately.

11. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated policy on the Site with a revised effective date. Your continued use of the Site after any changes constitutes your acceptance of the updated policy. We encourage you to review this policy periodically.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through the contact page on the Site at preapocalypse.com. We will make every effort to respond promptly and resolve any concerns.

The Future Wilds, LLC — Wyoming Limited Liability Company